Client: For Natura, while working at Tátil Design.
Team: Natalia Garcez (graphic design), André Moreira (graphic design), Fernanda Sabóia (creative direction), Juliana Santos (product design), Alvaro Pontes (product design), Rodrigo Maia (product design), Kamila Signorelli (strategy).
Type: Visual identity, print materials

Amis is a perfume line from Natura, a sustainable and socially responsible Brazilian brand. The so-called tweens are hyper-connected and deeply engaged with their friends: sharing secrets, objects, idols, and living in an upbeat speed of discoveries and fun. Project selected for the 11th ADG Graphic Design Biennial.

Each perfume is accompanied by accessories that can change between bottles, working as a platform for dialogue and exchange between friends. The visual identity reinforces the concept of connection through connecting and juxtaposing elements.