Gehl People
Visual identity and website design.
For Gehl, while working at Gehl People.
Gehl’s new visual identity is pragmatic and playful. It reflects the company’s full personality and the diversity of people: urban change makers, designers, data and social scientists, and strategists.
Team:
Natalia Garcez, Virginia Lui, Christopher Reeves, Valeria Capatina, Jeff Risom, Festa Isufi, Christine Skovlund
Design deliverables:
Brand Identity // Website
Gehl’s new website is designed with simplicity and clarity in mind.
Ample white space and a clear typography hierarchy is designed to ease navigation.
Thoughtful micro-interactions — like hover effects, a transforming pointer, and dynamic counting numbers — enhance the user experience.
Vivid colors in filters highlight the range of Gehl’s services, while an interactive world map invites our community to explore our full depth and breadth of projects.