Client: IBET
Team: Natalia Garcez (graphic design) and Barbara Zomer (strategy).
Type: Visual identity, print materials

IBET is a Brazilian University focused on tax law education. It is one of the biggest institutions committed to strengthening tax knowledge in the country, graduating critical and passionate professionals. For this project, it was designed the visual identity for the brand, based on the strategy developed by Bárbara Zomer.

IBET is a synonym of tradition and excellence in the field of tax law while being always updated on the most contemporary and relevant topics. On the visual identity, it was explored geometric and contemporary shapes to compose the Institute’s crest. The letters IBET and PBC (initials for Paulo de Barros Carvalho, the Institute’s creator) are subtly referenced on the composition of the crest, but its main element is the growth spiral.

Besides the visual identity, were developed a couple of materials for the release of the new brand, including business cards, the brand’s positioning, and course sheets.