VOSAIO is a group travel provider offering personalized and professional business-to-business service to operators all over the world. They rely on their deep knowledge in the touristic sector, their extensive network of trusted suppliers across Europe, and dedicated and well-prepared staff.
The brand positioning developed by the team at Lightsoul Branding defined the personality to be translated into the visual identity. In short, the main aspects are:
_ VOSAIO is a solid, reliable, and global B2B company;
_ VOSAIO has focus and expertise on the group travel segment;
_ VOSAIO has local knowledge and cultural understanding;
_ VOSAIO offers a premium service, with attention to the details, human approach, and one-on-one service;
_ VOSAIO’s staff is motivated and loving towards what they do.
VOSAIO’s visual identity explores the beauty of its journeys. Maps were transformed into strong graphic elements, bringing personality to a minimalist aesthetics. And with elegant and contemporary typography, the logo brings the letters V and A as a strong monogram, which also resembles North and South arrows, the vertical element of a compass.