Client: For VOSAIO, while working with Lightsoul Branding (
Team: Natalia Garcez (graphic design), Bárbara Zomer (strategy).
Type: Visual identity, print materials, digital materials

VOSAIO is a group travel provider offering personalized and professional business-to-business service to operators all over the world. They rely on their deep knowledge in the touristic sector, their extensive network of trusted suppliers across Europe, and dedicated and well-prepared staff.

The brand positioning developed by the team at Lightsoul Branding defined the personality to be translated into the visual identity. In short, the main aspects are:

_ VOSAIO is a solid, reliable, and global B2B company;

_ VOSAIO has focus and expertise on the group travel segment;

_ VOSAIO has local knowledge and cultural understanding;

_ VOSAIO offers a premium service, with attention to the details, human approach, and one-on-one service;

_ VOSAIO’s staff is motivated and loving towards what they do.

VOSAIO’s visual identity explores the beauty of its journeys. Maps were transformed into strong graphic elements, bringing personality to a minimalist aesthetics. And with elegant and contemporary typography, the logo brings the letters V and A as a strong monogram, which also resembles North and South arrows, the vertical element of a compass.