Wordkind
Visual identity.
While working at Signifly.
Wordkind, formerly Develop Diverse, is a language software that champions equal opportunity through inclusive communication. The product employs science, technology, and education to challenge bottom-line brands to commit to sustainable diversity and inclusion practices.
Their new name encouraged a deeper look into their brand and called for updated guidelines to explain how they speak and present. The result is a friendly, colorful, aspirational brand rooted in activism.
The styling of graphs is inspired by sociologist and activist W.E.B. Du Bois’ visionary infographics.